Although I inactive feel nearby is a establish for promotion as a marque looking after or brand asseveration tool, I am convinced that to physique a marque today, you want PR. At one instance selling did make brands. But this was in a simpler America. That America, sadly, is no more.
I've been re-reading The Fall Of Advertising & The Rise Of PR, by Al and Laura Ries, and it is their textbook that has enraptured me from intuition of advertising's demise as a brand-builder to conviction.